Rolex watches are known as the pinnacle of class and status in men’s watches. This Swiss company is the largest luxury wrist watch brand, producing some 2000 watches a day, and have been ranked in the top 100 most important global brands by BusinessWeek. Rolex’s yearly revenue is in the ballpark of $3 billion.

Rolex can be traced back to 1905 when a German watchmaker named Hans Wilsdorf founded “Wilsdorf and Davis” in London. In 1919 the company moved to Switzerland and soon became the Rolex Watch Company.

Rolex is known for many innovations, including being the first to make a waterproof watch case and include a date display on the dial. Also, Rolex Watch Company was the first to include an additional timezone on its dial and was a key participant on the research and development of quartz watches.

To test their watche’s quality, Rolex had one of their watches attached to the research craft when descending to the bottom of the Mariana Trench. The watch kept perfect time throughout the 11,000 meter journey and came up working perfectly. You can find Rolex watches made specifically for deep sea diving, mountain climbing, and aviation.

Rolex has three lines: Oyster Perpetual, Professional and Cellini.